The Physiotherapy Marketing Agency for Clinics Building a Full Caseload
A physio caseload fills from three places: local search, referrers and funded work. We build all three, with Maps and Google Ads for patients and B2B targeting for surgeons, GPs and aged care providers.
Three doors into a physio clinic
A lot of physiotherapy marketing only works on the first door. The clinics with the steadiest books work on all three, because each one fills a different part of the week.
Patients who search
A sore back, a running niggle, a shoulder that won’t settle. They search on a phone, pick from the Google Maps results and book whoever makes it easiest, often the same day.
Patients who are sent
Post-surgery rehab from orthopaedic surgeons, care plan referrals from GPs. Fewer in number, but often longer courses of treatment, and they come from a few relationships.
Work that comes through a provider
Aged care and home care visits, workplace injury rehab and NDIS supports. Often arranged by a facility manager, case manager or support coordinator, not just the patient, which makes it closer to a B2B sale.
The people who decide where a patient goes for rehab
Referrers stick with clinics they know and trust to report back. 3rd party B2B data lets us reach them by role and industry, with a message about how you work with them, not a patient ad.
Orthopaedic surgeons’ rooms
The practice manager often suggests where patients go after surgery. They want clear protocols, reports back to the surgeon and a clinic close to the patient’s home.
GPs & practice managers
Refer patients with chronic conditions and injuries. A short, useful letter back after the first session keeps you on their list.
Aged care & home care providers
Need reliable visiting physios for residents and clients, with documentation that holds up. One facility can mean regular weekly sessions.
Insurer case managers & rehab providers
Manage workplace injury claims and care about timely appointments, clear reports and progress towards return to work.
What AHPRA’s advertising rules don’t allow
What works within them
General guidance, not legal advice. Check AHPRA’s current advertising guidelines and the Physiotherapy Board of Australia’s guidance, and sign off every ad yourself before it runs.
Each service gets its own page, its own search terms and its own button
“Physio near me” is only part of the picture. People also search for the problem or the service, and a page that matches the search books more appointments than a generic services list.
Knee, hip and shoulder rehab
Searched before surgery, often by family members. The page explains how you work with surgeons, what the first weeks involve and how soon after discharge you can see them.
Running and sports injuries
Searched by active people who want to keep training. Show who on your team works with athletes, early and late appointment times and how assessments work.
Women’s and pelvic health
A private, high-trust search. The page needs a calm tone, who the physio is, what the first session involves and a private way to ask a question.
Mobile and in-home physio
Searched by adult children arranging care for a parent. Service areas, how to book and how funding or health fund claiming works matter most.
Two local channels feeding one set of booking pages
We haven’t published a physiotherapy case study, and health advertising has rules a repair shop doesn’t. The overlap is the moment of search: something has gone wrong, the person reaches for their phone, and they choose a nearby business from the map.
What we did: two local channels, Google Maps rankings and Google Ads, run as one system and both pointed at sales landing pages.
Ads that inform patients and impress referrers
Angles we’d test, not campaigns we’ve run. No testimonials and no outcome promises, all filmed in your clinic with your own team. Final angles come from research with your physios and the referrers you already have.
Physiotherapy marketing questions
What does a physiotherapy marketing agency do?
It fills your physios’ diaries with the right mix of patients. For us that means local Google Maps rankings and Google Ads for self-referred patients, a page for each service, 3rd party B2B data to reach surgeons’ rooms, GPs and aged care providers, creative filmed in your clinic, and automated follow-up so enquiries become appointments.
How do physios get more referrals from GPs and surgeons?
Make referring easy and reporting reliable, then stay visible. Referrers keep sending patients to clinics that see them quickly and send a useful update afterwards. We target practice managers and doctors’ rooms in your area by role, with a referrer page showing how to refer, how fast you can see patients and what they’ll get back from you.
How do physio clinics win aged care or home care work?
Treat it as a B2B sale. Facility and care managers want reliability, documentation and a clinic that can cover their sites. We reach those managers with 3rd party B2B data and send them to a page about how your visiting service runs, with one next step: a call to discuss their residents’ or clients’ needs.
Can we call ourselves sports or specialist physios in ads?
Be careful with “specialist”. AHPRA’s guidance warns against titles that could mislead patients about a practitioner’s qualifications, so check how the term can be used before you put it in an ad. Describing what a physio focuses on, such as running injuries or post-surgery rehab, is usually the safer way to say it. This is general information, not legal advice.
Should each physio service have its own page?
For the services you most want to grow, yes. Someone searching for knee replacement rehab or pelvic health physio wants to land on a page about exactly that, with who they’ll see and how to book. Those pages also give Google Ads and Maps rankings something specific to send people to.
Which other health pages suit a physio clinic?
See our pages for chiropractors, the wider healthcare sector, including NDIS providers, and gyms and fitness studios, which are often good local partners for a physio clinic.
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