The Healthcare Digital Marketing Agency Built for Booked Consults
Clinics need patients. NDIS providers need participants and referrers. Health businesses selling to practices need meetings with owners and managers. We build the campaign around whichever one you are.
Are you selling to patients, or to practices?
“Healthcare marketing” covers two very different sales. Getting this wrong is the most common reason health campaigns waste budget.
Clinics, allied health and NDIS providers
Physiotherapy, psychology, podiatry, occupational therapy, speech pathology, GP clinics and NDIS services. Your customer is a patient or participant, often guided by someone else: a GP, a support coordinator, a family member. Local search and referral relationships do most of the work, and AHPRA’s advertising rules apply to registered practitioners.
Dentists and chiropractors have their own pages: dental SEO and marketing and marketing for chiropractors.
Businesses that sell to practices
Practice software, equipment, consulting, training, staffing and compliance services. Your customer is a practice owner or manager with a busy week and a long list of suppliers emailing them. This is a B2B sale: decision-maker targeting, a clear offer and a booked call.
It’s the kind of campaign our B2B marketing system is built for.
30 consultation meetings in the first 30 days
BCS NDIS Consultants is an NDIS consultancy with two audiences to reach: new businesses and support workers.
What we did: a Meta campaign across Facebook and Instagram with six ad concepts, each built around a single message. Each audience got its own creative, every concept was produced in 1:1 and 9:16 formats, and every ad had one call to action: book a free consultation call.
The people your health campaign has to reach
In healthcare, the person who uses the service is often not the one who picks the provider. We map who chooses, who influences and who refers, then target each one with a message that fits.
Practice owners & principals
Approve spend on software, equipment and services. They want to know it saves time or protects revenue, and that switching won’t disrupt patients.
Practice managers
Run the comparison, book the demo and deal with the rollout. Reached by role with 3rd party B2B data.
Support coordinators & plan managers
Help NDIS participants choose providers. They need to know what you offer, where, your availability and how easy you are to work with.
GPs & other practitioners
Refer patients to allied health providers they trust to communicate and report back.
Where new patients come from, by type of practice
A healthcare digital marketing agency should know that a physio and an NDIS provider fill their books in different ways. This is where we’d put the effort first.
Search plus local partners
Local Google Maps rankings and Google Ads for the services you want more of, plus B2B targeting of gyms, sports clubs and employers who send people your way.
Search and GP referrals
People search privately and carefully. Clear pages on how sessions, fees and referrals work, and wait times stated honestly, matter more than ads.
Maps and referrers
Local search for everyday needs, with aged care, NDIS and workplace referrers worth targeting as a separate B2B pipeline.
Coordinators first
Support coordinators and plan managers are the shortlist. We target them directly, then send participants and families to pages built for them.
Regulated advertising, written that way from the start
Registered health practitioners must follow the National Law and AHPRA’s advertising guidelines. In general terms, that means no testimonials about clinical care, no guarantees or misleading claims, no before and after images that could mislead, and clear terms on any offer. We build creative inside those limits, the practice signs off, and this isn’t legal advice.
You can’t target by condition, so target by role and place
Meta doesn’t let advertisers target people by health conditions. For providers, that means location, broad audiences and creative that speaks clearly to the right person. For health B2B, it means 3rd party B2B data on practice owners, managers and coordinators, which has nothing to do with anyone’s health.
From first ad to a consult in the calendar
Whether the consult is a new patient appointment or a demo with a practice manager, the funnel is built around one booking.
Local search for patients. 3rd party B2B data for owners, managers and coordinators. Separate creative for each audience.
Short video and image ads, scripted and filmed on site in 4K, each built around a single problem the viewer already has.
A focused landing page with one call to action, whether that’s booking an appointment or a consultation call.
Enquiries synced to your team straight away, with email and SMS sequences for anyone who doesn’t book first time.
Healthcare marketing questions
What does a healthcare digital marketing agency do?
It gets the right patients, participants or practice buyers to book. For clinics that’s mostly local Google Maps rankings, Google Ads and clear service pages. For NDIS providers it adds targeting of support coordinators and plan managers. For businesses selling to practices it’s B2B advertising to owners and managers using 3rd party data, with one booking action at the end.
How do NDIS providers find more participants?
Mostly through the people who help participants choose: support coordinators, plan managers and families. We target coordinators and plan managers by role, show them your services, locations and availability, and give participants and families a page that explains how to start. The closest example we’ve published is BCS NDIS Consultants, an NDIS consultancy rather than a provider: separate creative for its two audiences, new businesses and support workers, booked 30 consultation meetings in the first 30 days.
How do you market a product or service to medical practices?
Treat it as a B2B sale. We use 3rd party B2B data to reach practice owners and practice managers by role, research the problems they have with the current way of doing things, and run ads around those problems to a landing page with one goal: a booked demo or call. Every enquiry gets automated follow-up.
Can healthcare providers use patient testimonials in ads?
Registered health practitioners can’t use testimonials about clinical aspects of care in their advertising under AHPRA’s guidelines. Non-clinical feedback, such as on staff or wait times, is treated differently. The rules are specific, so check AHPRA’s current guidance or get advice before using any patient feedback.
Should a clinic focus on Google or Meta ads?
Google first for most clinics, because patients search when they need care, and local Google Maps rankings bring enquiries without a click cost. Meta suits launching a new service or location and reaching business audiences like gym owners or employers. Budgets are set per channel and moved to whatever books consults.
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