The Dental SEO Marketing Agency for Practices Chasing New Patients
Patients in pain, patients due for a check-up and patients weighing up implants all find a dentist differently. We build local SEO, Maps and Google Ads around each journey, inside AHPRA’s advertising rules.
Three kinds of dental patient, three ways of choosing
Most dental marketing treats every patient the same. A toothache at 7am and a long treatment plan are not the same decision, so they shouldn’t get the same ad or the same page.
In pain, booking today
Searches like “emergency dentist” on a phone, usually picking from the Google Maps results. Distance, opening hours, a phone number and whether you can see them today decide it.
Due for a check-up and clean
New to the area or unhappy with their last practice. They compare reviews, location, health fund claiming and how easy it is to book online. Convenience wins.
Researching bigger treatment
Implants, clear aligners, veneers. They read for weeks, compare practices and worry about cost. They need clear information, the dentist’s experience and a low-pressure first consult.
The patient journey we build for a practice
Each stage has its own job. When bookings dip, the numbers show which stage to fix.
Local Google Maps rankings for the suburbs around your practice, plus Google Ads on the treatments worth the most to you. Search-led, because most patients start on Google.
A page for each treatment you want more of, written for that patient: what happens, who does it, how fees and health fund claiming work, and how soon they can be seen.
Click-to-call for urgent pages, an online booking or consult request for everything else. One action per page.
Requests go straight to reception, with automated SMS and email for anyone who started a booking or asked about a treatment plan and went quiet.
The local search system behind 350 enquiries a month
We haven’t published a dental case study. RPM Tyres is a local automotive business. A tyre search and a dental search have the same shape: local, on a phone, then a quick decision.
What we did: local Google Maps rankings and local Google Ads, both connected to dedicated sales landing pages with clear calls to action.
Dental advertising has rules. Good ads work inside them.
Dentists are registered health practitioners, so advertising has to follow the National Law and AHPRA’s advertising guidelines. We write to them from the first draft. Final sign-off sits with the practice, and this isn’t legal advice.
What we won’t put in your ads
What still works well
Pages patients find without a click cost
As a dental SEO marketing agency, we start with the treatment pages: one for each service you want more of, answering what patients actually ask about it, plus local Google Maps rankings for the suburbs around you. It builds over months, which is why we run Google Ads alongside it for the treatments you need moving now.
Referrals are a B2B sale
Orthodontists, periodontists, endodontists and oral surgeons get much of their work from general dentists. That’s a business-to-business relationship. We use 3rd party B2B data to reach dental practice owners and principal dentists with ads about how you handle referrals, report back and look after their patients.
A dental practice marketing setup, part by part
Which patients you want more of
Your chair time, your most valuable treatments, where your patients come from and why the last ones chose you. That sets the targeting and the pages we build first.
Local rankings and treatment pages
Local Google Maps rankings for searches relevant to your practice and suburbs, and SEO on the treatment pages.
Campaigns split by treatment
Emergency, general and high-value treatment campaigns with their own budgets, so you can see what each one costs per booking and move money to what works.
Filmed in your practice
On-site 4K video of your dentists and rooms for Meta and your pages, scripted to stay within AHPRA’s guidelines.
CRM and automated reminders
Booking requests and treatment enquiries synced to your front desk, with SMS and email follow-up for anyone who doesn’t finish booking.
Bookings and cost per patient enquiry
Clear numbers by treatment and channel, reviewed on regular strategy calls.
Dental marketing questions
What does a dental SEO marketing agency actually do?
It gets your practice found when local patients search. That means local Google Maps rankings for the suburbs around you, a page for each treatment you want more of, and content that answers what patients ask before they book. We pair it with Google Ads so you aren’t waiting months for new patients while SEO builds.
Can dentists use patient reviews in their advertising?
Not reviews about clinical treatment or outcomes. AHPRA’s guidelines prohibit using testimonials about clinical aspects of care in advertising. Reviews about non-clinical things, like friendly staff or easy parking, can be used. Reviews patients leave on platforms you don’t control are treated differently, so check AHPRA’s current guidance or get advice before reusing any.
Should a dental practice run Google Ads or Facebook ads?
Google Ads first for most practices, because people search when they need a dentist. Meta works for showing your practice and team to locals before they need you, and for treatments people think about for a while. Meta doesn’t let advertisers target people by health conditions, so targeting is by location and broader interests.
Can we advertise a price for a check-up and clean?
You can advertise prices, but the offer must be clear and not misleading, and any discount or special offer needs its terms and conditions stated. We write the offer and its terms together, so the ad and the landing page say the same thing.
How do specialist practices get more referrals from dentists?
Treat it like a B2B campaign. We use 3rd party B2B data to reach practice owners and principal dentists in your area, with ads and a landing page that show how you take referrals, communicate and report back. It’s the same decision-maker targeting described on our B2B marketing page.
Do you market other health and allied health practices?
Yes. See our pages on marketing for chiropractors and healthcare marketing for allied health clinics, NDIS providers and businesses that sell to practices.
Ready for More of the Patients You Want to See?
Free 30-minute strategy session · No obligation