The Manufacturing Marketing Agency That Wins Trade Accounts
Your factory makes a better product than your marketing shows. We put it in front of the procurement managers, engineers and trade buyers who place repeat orders.
One product, four buyers who all need convincing
A manufacturer rarely sells to one person. The engineer approves the spec, procurement approves the price, and the distributor or installer decides whether your product is the one they push. A manufacturing marketing agency should know which of them you need to win first.
Procurement & purchasing
Compares price, lead times, minimum orders and payment terms. Wants a supplier who won’t create problems after the order is placed.
Engineers & technical buyers
Checks tolerances, materials, compliance and test data. If the technical sheet isn’t easy to find, you’re off the list before price comes up.
Distributors & wholesalers
Stock what sells and what their reps can explain. They want margin, reliable supply and sales support they don’t have to build themselves.
Fabricators, installers & contractors
Care about how the product goes in, whether it arrives on time and who answers the phone when something’s wrong on site.
A Sydney railing manufacturer, rebuilt around its sales system
Bright Balustrading is a railing manufacturer with a sizeable factory and 30+ employees manufacturing and installing in-house. It already ran Google Ads and SEO, but its agency was delivering lacklustre results. When performance dropped below 50% of KPI one week, the Managing Director asked us to audit the ad accounts.
What we found: outdated ad account structures, no real changes despite claims they were being made, and no plan for improving.
What we did: rebuilt the advertising and the sales system behind it. AI-powered advertising to get more leads from the existing budget, a CRM sales system with automation flows triggered by pipeline stage, our signature advertising process, and advice on the best open opportunities after market research.
Let buyers see the factory before they switch supplier
Your factory floor is proof most competitors can’t fake. These are starting points. Your final angles come from research into what your buyers worry about before they switch supplier.
A sales system built around your product lines
Which accounts are worth chasing
We look at your best customers, the industries they come from and why they chose you. That tells us which buyers to target and which problems to lead with.
Buyers by role and industry
3rd party B2B data lets us reach procurement managers, engineers and trade business owners in the industries you sell into, instead of anyone who happens to search a product name.
On-site 4K media from your factory
We script, shoot and edit on your floor: machines running, people who make the product, finished stock leaving the dock. Creative is refreshed monthly.
One page per product line
Each product line gets its own landing page with specs, applications and one clear next step, whether that’s a quote, a sample or a technical pack.
CRM automation by pipeline stage
Quote sent, sample delivered, trial order placed: each stage triggers the right follow-up, so no enquiry stalls because someone forgot to call back.
Results by product line
Leads, cost per enquiry and return, reported by product line on regular strategy calls, so you can put budget behind what wins accounts.
Start at our construction suppliers page
If your products go into buildings, such as cladding, railings, facades or fit-out systems, your buyers are architects, builders and specifiers. We cover that sale in detail on its own page.
From small B2C jobs to a $100k+ B2B deal
Devox, a new construction product supplier, first ran a B2C campaign. Leads flowed in, but deal values were small and customers weren’t serious. We switched to B2B targeting of architects and luxury home builders. A single deal from a B2B client is worth over $100k, and the campaign generated numerous deal opportunities in the client’s CRM. Devox supplies construction products rather than manufacturing them, but the pivot from small orders to trade accounts is the same one most manufacturers need.
Manufacturing marketing questions
What does a manufacturing marketing agency actually do?
It should find the buyers who order in volume and give them a reason to switch or add you as a supplier. For us that means researching your best accounts, targeting procurement, engineers and trade buyers with 3rd party B2B data, shooting creative in your factory, building a landing page per product line and following up every enquiry through a CRM.
Can digital ads reach procurement managers and engineers?
Yes. 3rd party B2B data lets us build audiences by job role and industry, then run your ads to those people on the platforms they already use. You stop paying to show product ads to students, hobbyists and competitors.
Should manufacturers sell direct or through distributors?
Often both, with different messages. Distributors need to know your product sells and that you’ll support their reps. End buyers need proof it works and that supply is reliable. We run them as separate audiences with separate landing pages so neither message gets diluted.
How do we stop wasting time on small retail enquiries?
Target trade and business buyers rather than broad product searches, and ask qualifying questions on the form, such as company, industry and expected volume. Devox had the same issue with a B2C campaign before it moved to B2B targeting, where a single deal is worth over $100k.
Is this different from your construction suppliers page?
Yes. This page is for manufacturers selling to procurement, engineers, distributors and trade buyers across industries. If your products are specified into buildings by architects and builders, see marketing for construction product suppliers. If you sell equipment or services into plants and sites, see our industrial marketing agency page.
Ready to Win Accounts That Reorder Every Month?
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