Scaling a Construction Startup Through Strategic B2B Targeting

Devox is a new construction supplier startup company targeting the architectural and commercial construction market.

Client: Devox
Industry: Construction & Architectural Products
Location: Sydney, Australia
Business stage: New Startup

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Devox B2B campaign landing page

Qualified leads

50+qualified leads a month within the first 3 months

Deal size

$100k+per deal from a single B2B client

Cost per enquiry

$25average per enquiry on the new cladding campaign

Audience

Architects & luxury builderslocal design and construction professionals

01 · Overview

Overview

Devox is a new construction supplier startup company targeting the architectural and commercial construction market.

Run by a team of experienced operators in the construction supply industry, the Devox brand was built to differentiate itself with a unique, national-first product line of curved exterior cladding, stonewall cladding, waterproof cladding and more.

02 · The Problem

The Problem

The company did not have a strong network to supply products to. They did however, invest huge figures into their website, e-commerce capabilities, branding and product.

To kickstart what’s called “product specification” by architects and builders, a B2C campaign was run. A lot of leads were flowing in, but the deal value was small, the conversion rates low and the customers were not serious.

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Imagine a salesperson driving out 45 minutes – only to have a discussion on “I wanted to see which colour would look better on my wall…thanks, goodbye”. The client had to pivot.

03 · The Results

The Results

We began a B2B campaign targeting architects and luxury home builders. Following our signature process, we:

1Detailed research on client problems and desired solutions

2Created ad creatives around these problems and solutions

3Obtained 3rd party audience data on luxury home builders and architect firm decision makers

4Synced new leads to the sales team and setup a Sales CRM with automated nurture sequences to maximise sales conversion rates

50+Within the first 3 months, our client was receiving over 50 qualified leads a month from local design and construction professionals.

$100k+A single deal from a B2B client represents over $100k in deal size. With a budget far smaller than that per month, we generated numerous deal opportunities inside the client CRM.

What the client says

50+ B2B Qualified Leads From Local Architects + Builders

The team at ALVI+AD are helping us build relationships with key decision makers at architecture firms across Sydney for us to sell our products to. Performance has been exceptional.

AliCMO, Devox

The work