Scaling a Sydney Balustrading Manufacturer Through Performance-Driven Digital Advertising

Sydney’s leading railing manufacturer — with a sizeable factory and over 30 employees in-house manufacturing & installing.

Client: Bright Balustrading
Industry: Trade Construction · Balustrading
Location: Sydney, Australia
Business stage: Sydney’s leading railing manufacturer

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Bright Balustrading campaign landing page

Revenue / month

$250kattributable to marketing

Performance

4ximprovement after the account rebuild

Team

30+employees manufacturing & installing in-house

Channels

Google Ads, SEO & CRMAI-powered advertising with automated sales journeys

01 · Overview

Overview

The Managing Director at Bright Balustrading reached out to us to discuss performance on his already running Google Ads & SEO Organic reach.

With a sizeable factory setup and over 30 employees in-house manufacturing & installing, Bright Balustrading needed consistent work pouring in from digital advertising channels.

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The current agency was providing lackluster performance & poor excuses. When one week performance dropped below 50% of KPI, the Managing Director requested we audit their ad accounts.

02 · The Problem

The Problem

We found huge issues in the ad account:

!Highly outdated advertising techniques (SKAG ad-groups)

!No real changes in ad account despite insistence there were changes being made

!No action plan on how things would improve from today onwards

!Poor performance today & likely onwards due to lack of change of strategic direction

The client also needed advice on what other products, channels or services they could provide where digital advertising could bring in significant revenue — massive opportunities we uncovered from our market research.

03 · The Results

The Results

We rebuilt the advertising engine and the sales system behind it:

1Instantly implemented AI-powered advertising to maximise lead quantity from existing budget

2Setup a CRM sales system with automation flows triggered by pipeline stage

3Implemented our signature advertising process — higher customer quality, lower cost per customer

4Advised on the best open opportunities after market research for this client’s business case

$250kRevenue per month attributable to marketing.

FortnightlyOngoing in-house marketing support, with regular meetings in the client’s office.

What the client says

“ALVI+AD delivered in months what we’d been trying to solve for years”

ALVI+AD completely restructured our approach to advertising and growth. The clarity, strategy, and execution were on another level. We didn’t just get better ads — we got a repeatable growth system.

Michael WhiteCo-Founder, Bright Balustrading

The work