Launching a New Brand in Commercial Construction Supply
Bright Engineered is the pre-engineered railing division of Bright Balustrading. We launched it end to end: the brand, the website and a product specification portal built to win specification work with architects, builders and developers.
- Client
- Bright Engineered Systems
- Industry
- Construction · Balustrade & Railing Systems
- Location
- Bankstown, Sydney
- Business stage
- New division of Bright Balustrading
Bright Engineered website home pageOverview
Bright Engineered Systems brings Bright Balustrading's 20+ years of fabrication experience to the commercial market as a range of pre-engineered metal and glass balustrade, railing, handrail and barrier systems.
Every system is designed to comply with Australian Standards and the National Construction Code, manufactured locally in a 1000sqm Bankstown facility and delivered across APAC.
The Problem
Architects and specifiers don't buy custom fabrication, they specify systems. Without its own brand, product names and compliance documentation, Bright was being compared with every other balustrade fabricator.
They needed a brand and website that spoke to specifiers first, with clear product families, compliance proof and CAD/BIM resources ready to download.
Engineered railing systems, not just fabricated balustrades.
The Results
We launched the new brand with three pieces working together: brand identity, website and a product specification portal:
More results like this
$250k Revenue Per Month Attributable To Marketing
12 B2B Qualified Meetings In 30 Days For Work Visa Solutions.
Design Studio Building B2B Partnerships With Builders
Intelligent Advertising Solutions For Key Industries
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