Case studies/Unity Online
Scaling a Sydney School’s Online Program Through Performance-Driven Digital Advertising
Unity Grammar is a well-established school in Sydney’s west with approx. 1,000 students enrolled — launching a new online component for years 7 & 8.
- Client
- Unity Online
- Industry
- Education
- Location
- Sydney, Australia
- Business stage
- Established school launching online
Unity Online campaign landing pageCost per lead
~$6from Meta Ads campaigns
Landing pages
2xhigh-converting pages built for the campaigns
School size
1,000students enrolled at Unity Grammar
Audience
Year 7 & 8 familiesfor Unity Online’s launch intake
01 · Overview
Overview
Unity Grammar is a well-established school in Sydney’s west with approx. 1,000 students enrolled.
With the launch of a new online component, Unity Online was a new buzzing project opening to years 7 & 8.
“
With the new opening imminent, a strong marketing strategy was needed to bring students in at scale.
02 · The Results
The Results
We built the full acquisition funnel for the launch:
1Created 2x high-converting landing pages used for Unity Online’s advertising campaigns
2Created Meta Ads campaigns that brought in leads at a cost of ~$6 per lead
3Funnelled leads into a webinar email flow, custom designed in-house by the ALVI+AD team
4Integrated landing page & Meta Ads leads into Mailchimp CRM for individual contacting by Unity’s team
~$6Cost per lead from Meta Ads campaigns.
2xHigh-converting landing pages built for the launch.
Key result
Leads At ~$6 Each For A New Online School Program
Landing page and Meta Ads leads were integrated into Mailchimp CRM, so Unity’s team could contact every family individually — backed by a custom webinar email flow.
Unity OnlineCase studyThe work
Campaign creative
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