The Solar Marketing Agency for Installers Chasing Commercial Jobs
Shared residential leads get haggled and cancelled. Commercial roofs are bigger and decided by owners and CFOs. We target those buyers directly, and keep your residential enquiries local and yours alone.
Bought leads versus leads that come to you
Many installers start with lead-generation sites. It’s quick, but those leads are often sold to several installers at once, so the job is decided on price before you’ve even spoken.
A race to the lowest quote
Enquiries nobody else gets
Who signs off on a commercial solar system
A commercial install is a capital decision. The person who feels the power bill, the person who approves the spend and the person who owns the roof are often three different people.
Owners, CEOs & CFOs
Look at payback, cash flow and how it’s funded: outright, finance or a power purchase agreement. They want numbers based on their own bills.
Operations & facility managers
Worry about downtime, roof access, safety on site and who to call when something fails. A clear install plan wins them over.
Landlords & commercial property managers
Often aren’t the ones paying the power bill. The pitch is tenant appeal and asset value, which needs a different ad and a different page.
Builders, developers & electricians
Include solar in new builds and upgrades, or get asked for it by their own clients. A reliable install partner gets the call.
Industries where commercial solar is easier to sell
Before buying an audience, we research which industries have the strongest case for your systems. These are typical starting points, not a fixed list. The final picks depend on your system sizes and service area.
Cold storage & food processing
Refrigeration runs all day, every day. High daytime load means more of the solar is used on site.
Manufacturing & warehousing
Big roofs, daytime shifts and machinery. Power is a visible line on the profit and loss.
Clubs, pubs & hospitality
Kitchens, cool rooms and air conditioning running through trading hours, with boards that approve capital spend.
Farms & agribusiness
Pumps, sheds and cool rooms, often with room for ground-mounted systems and owners who sign off themselves.
Choosing the industry before choosing the audience
We haven’t published a solar case study. Aussie-Link Visa Services is a professional services firm, a long way from solar. After it began running Google Ads, time-wasters, free advice seekers and unqualified leads made up most of its inbound leads.
What we did: researched which industries needed visa services as a key, required fit with a justifiable cost, and identified the recruitment sector. Then we researched those firms’ problems, built creative around them, targeted recruitment firm decision makers with 3rd party audience data and synced new leads to consultants’ phones for instant contact.
From bill review to signed proposal
Commercial solar moves slower than a residential quote. The campaign keeps working at every stage, not just the first click.
4K video on systems you’ve installed, with the owner or facility manager on camera if they’re happy to be, shown to owners and CFOs in your chosen industries.
The offer is a review of their recent power bills, not a generic free quote. The page asks for usage, roof size and site type up front.
Your proposal does the selling. Follow-up emails answer the usual questions on payback, funding options, warranties and install disruption.
Capital approvals can take months. CRM automations keep in touch through budget cycles, so the proposal isn’t forgotten after one follow-up call.
Solar, batteries and upgrades, kept local
Local Google Maps rankings and Google Ads in your service area, with separate campaigns and pages for new systems, batteries and upgrades to older systems. Splitting by product line keeps budgets clear and shows what each job type costs to win. It’s the setup behind our local marketing work, and the same product-line split we use for Noble Balustrades.
A shared lead is a lead your competitors bought too.
That’s why the budget goes into enquiries that come to you alone, and into commercial buyers who never fill in a comparison form.
Solar ads for buyers who’ve heard every pitch
Angles we’d test, not past campaigns. Shot on your installs in 4K, with every claim checked against your real numbers before anything runs.
Solar marketing questions
What does a solar marketing agency do?
It brings you enquiries you can win, without relying on shared leads. For us that means Google Ads and local Maps rankings for residential and battery work in your area, 3rd party B2B data to target business owners, CFOs and operations managers for commercial systems, 4K creative shot on your installs, a landing page for each product and a CRM that follows up every quote.
Where do commercial solar clients come from?
From picking the industries where the numbers work and going to the decision makers directly. Businesses with high daytime usage, big roofs and owners who sign off are the usual starting point. We target those roles with 3rd party B2B data and lead with a specific first step, like a bill review, instead of a generic free quote.
Are solar lead generation sites worth paying for?
They can fill gaps, but shared leads are often sent to several installers, so you compete on price from the first call. Your own campaigns take more work to set up, but every enquiry comes to you alone and you can see what each job actually cost to win.
What can solar companies say about savings and rebates in ads?
Be careful and specific. Savings and payback claims must be accurate and not misleading under the Australian Consumer Law, so base them on real bills and state the assumptions. Rebate and battery discount programs change often, so date any rebate claim and don’t call a system “free”. Only show accreditations and consumer code memberships you actually hold, and check current requirements with the Clean Energy Council and the program rules. This is general guidance, not legal advice.
Should installers advertise batteries separately from solar?
Yes. Many battery buyers already have panels and are asking a different question: will a battery pay off for my household? A separate campaign and page for batteries, with its own form questions, keeps those enquiries apart from new-system leads.
Do you work with electricians and other energy trades?
Yes. See our pages for electricians and HVAC contractors, or our wider trade business marketing.
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