Digital Marketing for Painters Chasing Commercial and Strata Work
Residential repaints come and go. Strata buildings, builders and commercial landlords repaint on a cycle and pay for crews who finish on time. We put your company in front of the people who award that work.
The painting work that repeats, and the work that doesn’t
Digital marketing for painters usually chases homeowners searching “painter near me”. That’s one source of work. The others are slower to win and far more likely to come back.
Strata repaints
Common property, facades and stairwells, often planned years ahead in the building’s maintenance or capital works plan. Big jobs, awarded after several quotes and a committee vote.
Builders & fit-outs
New homes, units and commercial fit-outs need painters who hit program and fix defects quickly at handover. One builder can mean work every month.
Commercial make-good
Many commercial leases require tenants to return the space to its original condition. Property managers and fit-out companies need painters who can turn it around fast.
Residential repaints
Homeowners searching locally and comparing three quotes. Worth having, but every job starts from zero.
How a strata repaint gets awarded, and where ads fit
A strata manager rarely picks a painter from a Google search. They collect quotes, take them to the committee and wait for a vote. Each step is a chance to be the name they already know.
Months or years out, the job sits in the building’s maintenance plan. Strata managers see your ads through 3rd party B2B data targeting, built around the problems they deal with.
The manager calls painters they know. A strata page with buildings you’ve painted, access methods, insurance and how you work around residents gets you on that list.
Price is only part of it. A short video of a building you’ve finished gives the manager something to show the committee beyond the number.
Monthly email updates on recent buildings keep you in front of the manager for the other buildings in their portfolio.
What a builder looks for before adding a painter to the job
Builders don’t switch painters lightly. Your capability page and your ads should answer these before the first phone call.
Can you staff the job?
How many painters you can put on site, and how you handle two jobs landing in the same week. Show it in numbers, not adjectives.
Will you hold the schedule?
Builders need to know you won’t hold up flooring, fit-off or handover. Projects finished on program, with the builder named if they’re happy to be, say it best.
Is the work clean?
Close-up 4K footage of cutting-in, spraying and final coats on real jobs. It shows quality in a way a photo of a finished room can’t.
Are you covered?
Your licence where your state requires one, insurances, safe work method statements for work at heights, and how you handle lead paint on older buildings.
Do you come back?
How quickly you return for touch-ups and defects at handover. It often decides who gets the next job.
Separate pages for residential and commercial buyers
We haven’t published a painting case study. Amana Projects is a licensed Sydney builder doing home renovations and commercial shopfitting, where we run SEO and Google Ads. The case study sets out a problem painters share: residential and commercial customers need very different messages, and generic pages with no proof and no clear next step lose them.
What we built: three dedicated landing pages (residential, commercial shopfitting and backyard). The residential page has one offer: a free onsite quote. SEO and Google Ads target high-intent renovation searches, with reviews and licensing next to every call to action.
Painting ads aimed at whoever approves the job
Angles we’d test, not past campaigns. Shot on your sites in 4K, with your own crew.
Homeowner repaints, without the quote-site race
Local Google Maps rankings and Google Ads for interior and exterior repaints in the suburbs you want, each sending people to a page for that job. A form asking for house size, storeys and timing lets you price before you drive out. It’s the setup behind our local marketing work.
Quotes that don’t go quiet
Strata and commercial quotes can sit for months waiting on a committee or a budget. Every quote goes into a CRM with automations triggered by pipeline stage, so the follow-up happens while you’re on the tools.
Painting company marketing questions
How does a painting company get on a strata manager’s quote list?
By being a name the strata manager already knows when the repaint comes up. We target strata managers with 3rd party B2B data, show them buildings you’ve painted and how you work around residents, and send them to a strata page with your insurance, access methods and references. The ask is simple: include you in the next round of quotes.
How do painters become a builder’s regular crew?
Show builders what they actually check: crew size, program, finish quality and how fast you fix defects. We put that on a capability page and in short videos from your jobs, then target residential and commercial builders in your area with 3rd party B2B data. Every builder enquiry goes straight to whoever prices the work.
Do painters need a licence number in their ads?
It depends on your state. In NSW, for example, residential painting work over a set value needs a contractor licence, and licensed contractors generally have to show their licence number in advertising. Other states have different rules. Check with your state’s fair trading or building regulator before your ads go live, and only show licences you actually hold. This is general guidance, not legal advice.
Is make-good painting worth targeting?
Often, yes. When a commercial lease ends, many tenants have to return the space to its original condition, and the timing is tight because the landlord wants the next tenant in. Property managers and fit-out companies need painters who can turn it around quickly. It’s a small audience, so we target them directly by role rather than waiting for a search.
How long before strata or builder work comes through?
Longer than residential work. Strata repaints are planned well ahead and decided by committees, and builders often trial a new painter on one job first. We track quote requests, site meetings and trial jobs along the way, so you can see the pipeline building before the contracts land.
Do you also market tilers and carpenters?
Yes. See our pages for tilers and carpenters, or our wider trade business marketing.
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