Case studies/Amana Projects
Case studySEO & Google AdsRenovations & fitouts

SEO & Google Ads That Turn Renovation Searches Into Onsite Quotes

Amana Projects is a licensed Sydney builder specialising in home renovations and commercial shopfitting. We run their SEO and Google Ads, sending renovation searches to quote-focused landing pages that book onsite quotes.

Client
Amana Projects
Industry
Construction · Renovations & Shopfitting
Location
Sydney, Australia
Business stage
Established builder
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Amana Projects website on a laptopAmana Projects renovation landing page
Google rating
5.0★from 137 reviews, featured on every page
Landing pages
3residential, commercial and backyard
Main offer
Freeonsite quote for every renovation enquiry
Audience
Homeowners & businessesplanning renovations and fitouts in Sydney
01 · Overview

Overview

Amana Projects is a licensed Sydney builder covering kitchen, bathroom, whole-home and backyard renovations, plus commercial shopfitting for retail, offices and hospitality.

The goal was simple: show up when Sydney homeowners search for a renovation on Google, and turn those searches into booked onsite quotes.

02 · The Problem

The Problem

Renovation buyers compare several builders before they call. Generic pages with no proof and no clear next step lose them to the next result.

Amana's residential and commercial customers also need very different messages, which a single website page couldn't deliver well.

“

Homeowners don't choose a builder from a logo. They choose the one they trust to finish on time and on budget.

03 · The Results

The Results

We paired SEO and Google Ads with a set of conversion landing pages for Amana's key services:

1A residential renovation page built around one offer: a free onsite quote
2A separate commercial shopfitting page for retail, office and hospitality fitouts
3A backyard renovation page for decking, pergolas, alfresco areas and landscaping
4SEO and Google Ads targeting high-intent renovation searches, with reviews and licensing next to every call to action
5.0★Google rating from 137 reviews, used as social proof across every landing page.
3Dedicated landing pages, so residential, commercial and backyard enquiries each get the right message.
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