The Facilities Management Marketing Agency for Firms Chasing Multi-Site Work
FM contracts tend to go to names already on the list. We put your company in front of the property, asset and operations managers who build that list, long before the tender goes out.
Good service, invisible to the people who award contracts
Facilities management is bought by people who rarely search for it. A facilities management marketing agency has to reach them another way.
Invitation-only tenders
Many FM contracts go to a shortlist the client already knows. If the property or asset manager hasn’t heard of you, the RFP never reaches your inbox.
Sold as a commodity
Every capability statement promises responsiveness and compliance. Without proof buyers can see, they compare rates and contract terms instead.
Renewals that sneak up
Contracts come up for renewal on dates you could plan around, yet many firms only find out when the tender lands.
Five buyers, each judging you on something different
We use 3rd party B2B data to reach each of these roles by job title and industry, with creative written for what they’re measured on.
Happy tenants, predictable costs
Run office and retail buildings for owners. Tenant complaints and budget surprises are what they get judged on.
Protect the building over its life
Care about lifecycle planning, capital works forecasts and compliance records that stand up at sale or refinance.
One standard across every location
Retail chains, childcare groups, clinics and gyms want one provider, one report and the same service at every site.
Common property and committees
Need essential services, cleaning and repairs coordinated across many buildings, with records an owners’ committee can follow.
Run the tender, check the risk
Look at insurance, WHS systems, financial stability and contract terms. They want the paperwork easy to verify.
From unknown provider to invited bidder
An FM sale can take many months from first impression to contract. The campaign is built to keep you in front of the same people for all of it.
Meta video and image ads to property, asset and operations managers, with 4K footage of your crews, your reporting and sites you already look after.
Offices, retail, health, education and strata each get a landing page showing relevant sites, your compliance approach and how you report.
One clear offer, such as a condition review of one building or a check of compliance records across a portfolio, booked straight from the page.
Every contact goes into the CRM with their contract renewal timing, and automated email follow-up keeps you in view until it comes up.
Rebuilding the ad account and the sales system behind it
We haven’t published a facilities management case study. Bright Balustrading is an established Sydney railing manufacturer, not an FM company. It already had Google Ads and SEO in place, but its previous agency was delivering poor performance and poor excuses. After performance fell below 50% of KPI one week, the Managing Director asked us to audit the ad accounts.
What we did: AI-powered advertising to get more leads from the existing budget, a CRM sales system with automation flows triggered by pipeline stage, our signature advertising process for higher customer quality at a lower cost per customer, and advice on the best open opportunities after market research.
Your current clients are a portfolio, not a single contract.
A client who buys cleaning at one site may need maintenance across ten. A separate campaign to existing contacts, using footage from their own sites, can be a quicker win than a new logo.
Different pitch, different page
An integrated FM provider sells one point of accountability across hard and soft services. A single-trade contractor sells depth in one service to the same managers. If that’s you, see our pages for cleaning companies, HVAC contractors and electricians.
What a property manager would see in the feed
Angles we’d test, not past campaigns. Each one is shot on sites you already look after, with the client’s permission, and refreshed monthly.
Facilities management marketing questions
What does a facilities management marketing agency do?
For us, it means getting your company known by the property, asset and operations managers who award FM contracts, well before they go to tender. We research what each buyer is judged on, target them by role and industry with 3rd party B2B data, film your crews and reporting in 4K, build sector landing pages and keep every contact in a CRM with follow-up. We report on site reviews, tender invitations and contracts, not clicks.
How do facilities management companies get invited to tender?
Mostly by being known when the shortlist is drawn up. Marketing won’t win a tender for you, but it decides whether the manager already recognises your name and your work. Regular exposure to the right roles, a low-commitment first step like a site review, and follow-up timed to renewals all help you get asked.
Will our ads reach property managers, or everyone in real estate?
Yes. 3rd party B2B data lets us build audiences by job role and industry, so commercial property managers, asset managers, strata managers and multi-site operations managers can each see ads written for them, instead of anyone with an interest in buildings.
Why do FM contracts take so long to win from marketing?
Because contracts often only move at renewal or when the current provider fails. That’s why we track the steps before the contract: site reviews booked, proposals sent and tender invitations. The CRM keeps renewal timing for each contact so follow-up lands when it matters.
What do procurement teams look for on an FM company’s website?
Sites you already look after, by sector, with photos and footage. How you report, with a real example. Your approach to compliance, WHS and insurance, which procurement teams check first. And one clear next step on every page. A page per sector works better than one long list of services.
Do you work with single-service contractors too?
Yes. See our pages for cleaning companies, security companies and HVAC contractors, or our B2B marketing overview.
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