The Real Estate Marketing Agency Focused on Winning More Listings
Portals sell the homes you already have. We help you win the next ones, with campaigns that get you known by owners in your area and turn that into booked appraisals.
Most agency ads sell the property, not the agent
Listing ads are your vendor’s marketing. They help sell that home, but they do very little to win your next one. A real estate marketing agency should be working on the other side of the business: getting you in front of owners before they decide who to sell with.
What most agency advertising does
What a listing-focused campaign does
Three pipelines inside one agency
Sales, property management and commercial each win business from a different owner, for different reasons. Each one gets its own audience, its own message and its own landing page.
Vendors in your area
Homeowners who will sell in the next year or two. They pick an agent on trust, local knowledge and how the campaign will be run, not just on fees. We reach them on Facebook and Instagram by area, and on Google when they search for an appraisal or an agent.
Landlords & investors
Owners who self-manage, or who are unhappy with their current manager. Every management you win is recurring income for the rent roll. They respond to clear fees, communication and how you handle arrears and maintenance.
Business owners & commercial investors
Owners of warehouses, shops and offices, and the businesses that lease them. This is a B2B sale, so we use 3rd party B2B data to reach directors and owners by industry and area.
The people owners ask first
Mortgage brokers, conveyancers and financial planners often hear about a sale before any agent does. A referral relationship with them is worth targeting directly, by role.
From “one day we’ll sell” to a signed agency agreement
Most owners think about selling long before they call an agent. The campaign is built so that when they’re ready, you’re the agent they already know.
Short 4K videos shot with you: what’s moving in your area, a campaign you ran and how you handled it, an honest take on pricing. Shown to homeowners in your patch and refreshed every month.
A landing page for each suburb or property type you want more of, with one offer: a free appraisal. Your recent sales and reviews sit beside the form.
The form asks for the address, property type and rough timing, so you know who’s selling this month and who’s selling next year. The lead lands on your phone straight away.
Owners who aren’t selling yet go into automated email and SMS nurture in your CRM, with market updates and recent results, until they are.
Ads that sell the agent, not the listing
These show the thinking. They are not past campaigns. Your real angles come from research with you, your past vendors and your landlords.
We haven’t published a real estate case study yet
So here’s what we have run that transfers directly: a campaign built around one booked consultation, and leads that reach the right person instantly. Both are labelled for what they are.
One booking step, two audiences, 30 meetings in 30 days
A Facebook and Instagram campaign with six ad concepts, each built around a single message. Two audiences got separate creative, every concept was made in 1:1 and 9:16, and every ad had one call to action: book a free consultation call.
Why it transfers: an appraisal is a consultation. Vendors and landlords are two audiences that need separate creative, and one clear booking step beats “contact us”.
Leads on a phone, not sitting in an inbox
For Aussie-Link we synced new leads straight to salespeople and consultants’ mobile phones, so they could call or contact each one instantly.
Why it transfers: owners often contact more than one agent before an appraisal. The first agent to call back with something useful has a head start.
What runs behind an appraisal campaign
What decided your last few appraisals
We talk to you about appraisals you won and lost, the questions vendors and landlords ask, and what your competitors say in their ads. That shapes the targeting, the creative angle and the offer.
Owners by area, businesses by role
Meta audiences by suburb for vendors and landlords, Google Ads and local Google Maps rankings for people searching for an agent or appraisal, and 3rd party B2B data for commercial owners and referral partners.
Your agents, not stock footage
Scripted, shot on location in 4K and edited in-house. Creative is refreshed monthly so your area doesn’t see the same ad for half a year.
One page per pipeline
Appraisal pages for sales, a management page for landlords and a commercial page for owners and tenants, each with its own proof and one next step.
Instant contact, then nurture
New leads go to the right agent’s phone immediately. Everyone else goes into email and SMS sequences in your CRM, so a lead from March is still warm in October.
Appraisals booked, not likes
Leads, cost per enquiry and appraisals booked for each pipeline, reviewed on regular strategy calls.
Real estate marketing questions
What agency principals ask before a strategy call.
What should a real estate marketing agency do that the portals don’t?
Portals like realestate.com.au and Domain are where buyers look at listings, and your vendors usually pay for that exposure. They do very little to win your next listing. Our focus is the other side: making you the agent owners in your area already know, then turning that into booked appraisals and new managements.
Do Facebook ads work for appraisal leads?
They can, when the ad gives owners something useful and the page asks the right questions. A bare “what’s my home worth?” offer tends to attract curiosity rather than sellers. We pair Facebook and Instagram, which build familiarity in your area, with Google for people already searching for an agent, and ask about timing on the form so you know who to call first.
How do we grow a rent roll with advertising?
Treat it as its own pipeline. Landlords who self-manage or are unhappy with their manager get separate ads and a landing page about fees, communication, inspections and arrears handling. The offer is a rental appraisal or a management review, and every lead is followed up automatically, because landlords often switch at a lease renewal, not the day they first enquire.
Can you target commercial property owners and tenants?
Yes. Commercial is a B2B sale. We use 3rd party B2B data to reach business owners and directors by industry and area, with creative about the type of property you handle, whether that’s industrial, retail or office.
How long before advertising turns into listings?
Appraisal enquiries can start once campaigns go live, but listings follow the owner’s timeline, which can be months. That’s why we report on the steps before a signed agreement: leads, cost per enquiry and appraisals booked, and track every lead through your CRM so you can see which ones turn into listings.
Do you also market new developments and off-the-plan projects?
That’s a different campaign, aimed at buyers for a single project rather than owners choosing an agent. See our page on marketing for property developers.
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